The Object of Rotary is to encourage and foster the ideal of service as a basis of worthy enterprise and, in particular, to encourage and foster:

 

First. The development of acquaintance as an opportunity for service;

 

Second.  High ethical standards in business and professions; the recognition of the worthiness of all useful occupations; and the dignifying of each Rotarian’s occupation as an opportunity to serve society;

 

Third.  The application of the ideal of service in every Rotarian’s personal, business, and community life;